MTN MusicTime Streaming App

MusicTime was a music streaming app developed for MTN to target the African market. Users were able to buy ‘music time’ using their airtime, which could then be used to stream African music on the app. Eventually, due to the huge success of MTN’s ayoba app, the MusicTime app was integrated into ayoba itself as the music service within the ayoba super app.

Task

Design/develop the MusicTime app from conceptualization to MVP; design/develop lite version of app for feature phones; redesign brand; design website; design marketing materials.

Achievements

Reached 164,000 users before being integrated into the ayoba super app.