Chief Upland | Illustration + Ads

Chief Upland revolutionized the upland hunting vest. Southpaw was contacted to provide artwork to launch their products and spread brand awareness through lifestyle and product illustration, marketing design, and logo animation. A sketched and hand-drawn illustration technique is used to show the custom design and craftsmanship of this innovative hunting vest. This inspired the aesthetic for the gritty appeal of the hunting and outdoorsman lifestyle throughout the brand.