"PITA GYROS" BRANDING OF GREEK CUISINE RESTAURANT

Pita Gyros is a new topical project in the fast food restaurant segment that draws inspiration from Greek cuisine and targets the most dynamic, young and stylish audience of today's consumers.

For this restaurant, the packaging is an important point of contact with the guest, which must reflect the brand values 100%.

My task was to develop an emotional connection with visitors and convey the idea that Pita Gyros stands for a modern, stylish, tasty and healthy fast food restaurant.

The complex of works in the sphere of packaging design covers such positions as: design of packaging of a box for dishes, glasses for hot and cold drinks, bags for buying dishes for takeaway, packaging paper, design of packaging of disposable appliances, design of packaging of sugar, salt and pepper etc. I suggested using the corporate pattern for clothes, shoes, bags and other carriers of corporate identity.