Coinly — Illustration & Mascot Design.
About the Project:
Our latest collaboration with Coinly brings to life an engaging cast of characters designed to make financial literacy fun and accessible for children. Tasked with the objective of creating friendly and approachable mascots for Coinly, a bank aimed at the younger generation, our team embarked on a journey to translate financial concepts into playful illustrations. We focused on creating relatable characters that could serve as guides in the world of saving and spending for kids. Utilizing digital illustration tools, we crafted these mascots to resonate with children while fostering a positive attitude towards money management.
About the Shot:
These illustrations depict our Coinly mascots on a cosmic adventure, set against a night sky littered with sparkling stars and soft, dreamy clouds. Each character is engaged in playful activities that subtly incorporate financial themes, such as saving coins, discussing money matters, and counting their savings. The color scheme is a playful contrast of warm and cool tones, creating a dynamic and inviting atmosphere. The details in each character—from their expressions to the coins and piggy banks they interact with—help to narrate the story of financial discovery. The overall design retains the friendly and accessible feel of the mascots, now placed in a context that sparks imagination and encourages a dialogue about money with a younger audience
