Coinly — Illustration & Mascot Design.
About the Project:
Our latest collaboration with Coinly brings to life an engaging cast of characters designed to make financial literacy fun and accessible for children. Tasked with the objective of creating friendly and approachable mascots for Coinly, a bank aimed at the younger generation, our team embarked on a journey to translate financial concepts into playful illustrations. We focused on creating relatable characters that could serve as guides in the world of saving and spending for kids. Utilizing digital illustration tools, we crafted these mascots to resonate with children while fostering a positive attitude towards money management.
About the Shot:
This series showcases six vibrant mascots, each sporting a unique, cheerful color palette ranging from sunny yellows to cool blues and playful purples. The textures and shading techniques give the characters a tactile, almost tangible feel, while the simple shapes and exaggerated features convey a sense of whimsy and friendliness. Each character embodies a different aspect of banking and money management, with subtle references like coin-shaped eyes and attire that hints at financial themes. The illustrations are set against contrasting backgrounds that make the characters pop and enhance their individuality. The overall design employs a consistent use of rounded typography and soft edges, ensuring the visuals are child-friendly and inviting.
