PIZZERA is a unique pizzeria located in San Francisco, inspired by the idea that pizza is not just a dish, it's a cosmic delight. PIZZERA's philosophy revolves around the belief that they have discovered the perfect pizza recipe capable of winning over the taste preferences of people from all corners of the galaxy. PIZZERA claims to have created a variety of cosmic flavors that offer true enjoyment to all its visitors.

It's not just a place to eat pizza. It's a place where every guest can embark on an adventure, explore the galaxy of flavors, and immerse themselves in the atmosphere of retro-futurism and UFOs. Here, your taste preferences become a genuine cosmic pleasure.

The branding was inspired by the retro style of the dandy era and the 1980s America. It revolves around two primary colors: the hue of pepperoni sauce and the rich color of spicy cheese. These colors represent the brand's signature dish - a double spicy pepperoni pizza with arugula and cream cheese, a sensation that has captivated taste buds across the galaxy.

To create an authentic retro ambiance, we went beyond the right color palette to a unique photo-style of illustrations. This style harmoniously blends with dot and stencil printing techniques, giving the brand a distinctive and memorable appearance. These elements collectively evoke a sense of nostalgia, reminiscent of the golden dandy era and the cultural nuances of the '80s, making the brand both recognizable and unforgettable.

Every aspect of the branding, from the color choices to the illustration style, is thoughtfully curated to evoke memories of that era and to whet the appetite with the sight of the pizza that has become a symbol of quality and taste for connoisseurs worldwide.

PIZZERA: new era pizzeria

PIZZERA is the perfect combination of the words "pizza" and "era," reflecting the essence of the pizzeria's concept as a place where pizza becomes a symbol of a new era of culinary delight, surrounded by retro-futurism and the mysterious atmosphere of UFOs. This name is directly linked to the philosophy and concept of PIZZERA, creating a vivid and memorable impression.

PIZZERA is inspired by the idea that pizza is not just a dish; it represents the pinnacle of culinary art that can win over the hearts and taste preferences not only of Earthlings but also extraterrestrial beings. The philosophy of PIZZERA is built around the belief that pizza is a cosmic greatness that attracts gourmets from all corners of the galaxy.

The Main Guest: The image of the alien standing at the forefront of PIZZERA's logo symbolizes the primary and beloved guest in the entire galaxy. This alien represents not only numerous extraterrestrial visitors but also embodies a passion for pizza.

Pepperoni of Love: The alien adores pizza with double pepperoni more than anything in the world. It's not just food for him; it's a genuine delight. Rumor has it that he even stole a secret ingredient from his own planet to make PIZZERA's pizza the most unique in the galaxy. This underscores the level of his passion and dedication to this food.

Cosmic Relaxation: The alien doesn't just eat pizza; he turns it into an art form. He prefers to savor his favorite pizza with double pepperoni while standing on the edge of the Grand Canyon. It's a moment of true enjoyment and tranquility for him.

Mystery and Adrenaline: The alien is also known for his adventures in the forest, where he prefers to steal pizza from vacationers. This creates an aura of mystery and excitement, making each meal not only delicious but also thrilling.

All these elements of PIZZERA's philosophy emphasize that pizza is not just food; it's a cosmic adventure that combines passion, grandeur, and the mysteries of the galaxy. PIZZERA aims to offer its visitors a unique experience and inspire them to explore the world of flavors alongside the alien, who serves as a symbol of gastronomic passion and culinary excellence.

Emblematic coffee brand

A logo was also created for the pizzeria's subsidiary brand, the signature coffee "Four Stars." The logo is designed as an emblem format, developed with convenience in mind for printing on packaging, stamping on branded bags, wholesale product blocks, and other media. Inspired by the style of Starbucks, it takes this concept to a completely new dimension, emphasizing a retro style of printing and a dot-based method of color transmission.

The name of the subsidiary brand, "Four Stars," has a conceptual significance tied to the origin of the main brand mascot - an alien. This alien is a coffee enthusiast and specially delivers coffee to PIZZERA from the far reaches of the galaxy, from places where four stars of the "Aptola" constellation align in a row. Hence, the four stars are present both as an element in the main PIZZERA logo and in the coffee subsidiary brand. This symbolizes the rich history of an extraterrestrial being who fell in love with pizza more than anything else in the world and is willing to work as a coffee courier to get an extra slice of pizza with double pepperoni. He doesn't understand the concept of dollars, so the pizzeria owners reached an agreement with him to provide him with free pizza with double pepperoni in exchange for his work as a rare extraterrestrial coffee courier. This is an example of mutually beneficial cooperation between worlds and cultures, where each side finds its advantage - a true intergalactic "WIN/WIN.

The unique ingredient accessible to everyone

To boost average sales, we developed the tomato pepperoni sauce as a standalone product. This sauce is the secret ingredient of PIZZERA's pizza, blending two types of pepperoni, all-natural ingredients, Italian herbs, and oils to create an unforgettable taste and aroma. The sauce is not just a commercial product but also an integral part of the pizzeria's image. While people enjoy pizza occasionally, this sauce offers them the opportunity to make every dish unique, infusing it with the rich, juicy, smoky flavor of pepperoni sausages.

For this sauce, we specifically designed a label concept that seamlessly fits into the brand's style and the establishment's concept. This strategic move not only enhances the culinary experience but also strengthens the brand's presence in customers' everyday lives, allowing them to bring a piece of PIZZERA's distinct flavor into their own kitchens. This approach elevates the sauce from a mere condiment to a symbol of the brand's commitment to quality and uniqueness.

Pizzera: new era pizzeria branding

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