Design Team Strategic Jams

Goal: Unifying Teams for a Product-Focused Approach

Quick Summary: Leading a strategic overhaul for Tribal's design and product teams, I focused on creating a unified, product-centric process. This initiative included re-evaluating our toolset, managing costs, and aligning team strategies to enhance collaboration and efficiency.

Introduction: In an effort to streamline Tribal's product development process, I undertook the task of aligning our design and product teams under a unified strategy. Recognizing inefficiencies and disconnections between teams, my goal was to establish a more cohesive, product-focused approach that leveraged the strengths of each team.

Challenge: The primary challenge lay in overcoming the siloed operations of our design and product teams. Disparate tools, processes, and strategies were leading to increased costs, reduced efficiency, and a lack of cohesive vision in our product development. My challenge was to bring these teams together under a shared strategy, ensuring our tools and processes were optimized for both cost-efficiency and effectiveness.

Solution: I initiated a comprehensive review of our existing tools and processes, evaluating their effectiveness and alignment with our product goals. This review led to the restructuring of our toolset, opting for solutions that offered better integration and collaboration capabilities. I also implemented new cost-management strategies to ensure financial efficiency. Most importantly, I facilitated workshops and meetings to align both the design and product teams under a shared vision, fostering a culture of collaboration and unified focus on product development.

Conclusion: The strategic overhaul of our design and product teams has significantly enhanced our product development process at Tribal. By carefully selecting tools, managing costs, and aligning team strategies, we have created a more cohesive and efficient workflow. This unified approach has not only improved collaboration across teams but has also resulted in more focused and effective product development, demonstrating the value of a well-aligned organizational strategy.