How To Improve Your Landing Page’s Performance

If you know what you want your conversion rate to be, you need to work on changing your landing page in measurable ways. We’ll do this using quantitative metrics that easily provide data and qualitative metrics that are more subjective.

To hit the desired action with your landing page optimization, you can focus on the following:

Quantitative Metrics

CTR

Bounce rate

Form abandonment rate

Traffic source

Leads

Traffic

Qualitative Metrics

Watch user recordings

Usability test

Interview your sales team

Interview your customers