Leaf Lounge: Visual Identity

OBJECTIVE

To create a logo, business card and any additional elements that will show case the new design for Leaf Lounge. They are looking for a simple and modern design that aligns with their company mission and will further enhance their overall image.

PROCESS

I first begin by researching different plant shops and their brand identities. From there I took what appealed to me the most and incorporated that into the design I came up with for the logo. I went with a rather simple leaf logo so that the logo would be easily recognizable and rememberable. I also wanted to make sure that the logo would be versatile on various applications.

For the business card design, I went with a rather straight forward layout design. I was contemplating taking a more creative approach but ultimately decided that a straightforward design would be more practical and professional given the business nature of the company. I also designed and made mockups for plant labels, tags, company apron, logos, and business card (front & back) to show how they would look in the final stage.