Mahindra - Official Tractor of Tough - Campaign

Mahindra is the #1 selling tractor in the world and they’re just as tough as you are.

I was responsible for creating storyboards for the script and the art direction for the campaign. I was also involved in the video production (3-day shoot), scouting locations, and a photo shoot during the production.

I created the logo badge “Official Tractor of Tough”, along with digital & social assets for the campaign. I designed and produced an on-boarding brochure for Mahindra sales associates which used photography from the shoot.