Mimo

To compliment the Branding Illustration #28DayChallenge, Inkygoodness hosted three Branding Illustration Masterclasses with leading illustrators Maite Franchi, Christopher De Lorenzo and Hedof.

  As part of the challenge, each illustrator set us a bonus brief for the Illustrator Mentorship Awards. 1st prize for each, a 1:1 mentoring session with the masterclass illustrator.

Maïté Franchi set us a really fun, exciting packaging design brief. The idea was to create a festive ornament to celebrate December with friends. The ornament would contain a product and message from a green beauty brand, named Mimo. The brand highlights all body types and aims to be as inclusive as possible. Fun and kind are their credos!

My concept revolved around a group of friends depicted as baubles of varying size and shape, hanging on a Christmas tree. The idea, whilst ticking the festive box, also aligned with the brands ethos of inclusivity and highlighting all body types.

Maïté kindly took the time to feed back on all submissions, and had some very kind words to say about my characters.  

So here is the final artwork. Please scroll for mockup, layout, sketch and characters 👇