Quick sketching (above) and color exploration (below).

Brewery Concept

The chance encounter with an underwater exhibit at the zoo lead to an imaginative illustration that became the basis for a conceptual brewery including bottle labels.

Mockup

I created a beer mockup but also used of the mockups to explore what a wine might look like and enjoyed the juxtaposition of the gritty illustration with high end dark blend wine label.

Inspiration and Early Sketches

The aquatic exhibit consisted of an old green bicycle sitting at the bottom of the tank with several alligator gar swimming eerily around it.

My imagination turned the bicycle into a WWII motorcycle that was attacked during a mission and ended up at the bottom of a lake and I started thumbnail sketching layouts.