Logo design & brand identity
Logo design & brand identity for Broyt
About
Broyt is a New York based company that offers vintage rentals. They are committed to helping create memorable experiences and believe quality over quantity. Broyt works with artisans to offer ethically and sustainably produced items.
Solution
The goal of the created identity was to communicate the Broyt philosophy in an authentic way and increase recognition in the marketplace. The color palette and serif font reflect the founder's sensitive nature and attention to detail, graphic elements create a direct association with physical products and emphasize the high craftsmanship of the artisans. Visual accents - the roughness of the paper, the slightly rough curves of the dishes convey a love of aesthetics. Consistency in visual style and media design builds a strong connection with new customers.