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Automotive Parts needed a total redesign to make this a current and relevant responsive eCommerce website. Strategized to make this site appeal to DIYers who are young and mostly male. We peppered the phone number throughout the site (a requirement) believing A/B testing would determine if ecommerce could deliver without or without the phone number.

DELIVERABLES: Strategy, Photo Research, Responsive User Flows, Wireframes (Responsive), Visual Design