Case Study: Trade Republic

User feedback points to several obstacles in the new layout, suggesting it's too complicated. By simplifying it with clearer, more user-friendly choices, we could boost engagement and keep more users from abandoning the app. A 10% increase in users embracing the new layout could signal its success.

Today, I'll focus on three topics:

  1. Changing Component Colors

  2. Switching Layout Modes

  3. Finding the Analytics

1. Changing Component Colors

πŸ“ Currently, in the "logo mode" (default) both the button and graph colors change to match the corporate design of the company whose stock shares are being viewed.

βœ… This helps users recognize which stock they're in and underscores transitions between different stocks.

❌ The design lacks consistency:

  • Users are confused.

  • Accessibility is compromised.

  • It can appear unprofessional, impacting trust in the app.

It's particularly confusing for companies with 'alarm' colors, like Adobe's red. For instance, a graph showing growth (which is positive) displayed in alarming red can create a conflicting feeling for the user, as it doesn't align with the positive context.

πŸ™ Users view the frequent color changes as arbitrary, and the effects of inconsistent design are explicitly shared in feedback to Trade Republic.

πŸ™‚ Solution: Maintain a consistent design.

2. Switching Layout Modes

πŸ™ Users want the old design back, with many requesting an option to revert to it.

πŸ“ An option to switch designs already exists, not to the old design but between a "logo mode" (default) and a "performance mode," similar to the old design. However, users still asking for this feature suggests they can't find it or are unaware of its existence.

βœ… The ability to switch designs enhances user experience by allowing personalization and greater control over the interface, catering to different preferences and needs.

❌ Reasons users might not find or know about this option include:

  • The profile icon may be overlooked and not recognized.

  • Users might see the profile icon but not link it to settings.

  • No typical settings icon like a gear indicates settings are available.

πŸ™‚ Solution: Rearrange the functionalities.Heading

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3. Finding the Analytics

πŸ™ Users struggle to locate the often-used analytics feature, finding it too hidden.

πŸ“ Analytics are accessed by scrolling both vertically and horizontally, which doesn't emphasize their importance in the layout.

βœ… Creating a clear hierarchy based on usage can prevent users from feeling overwhelmed.

❌ The current layout's hierarchy doesn't match user priorities.

πŸ™‚ Solution: Reposition the analytics feature for easier access.

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Cheers, your smart future coworker Franzi πŸ₯‚

https://www.linkedin.com/in/your-smart-future-coworker/

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