Olivia Doerfler Photography Full Rebrand

ODP was born out of the belief that there is beauty and goodness in every story, and Olivia’s photos reflect just that. Olivia’s work captures the honest, raw, and intentional moments of love stories all around Central Ohio.

Olivia came to us in search of a rebrand that authentically represents the growth her business has experienced since her launch in 2018. Her previous branding was attracting low-budget clients, and her goal with the rebrand was to revise the branding to reflect a more elegant and simplistic brand identity that attracts higher-ticket clients.

The logo suite for ODP is timeless, sophisticated, and raw.Pairing the serif heading with a sans-serif subheading creates a harmonious balance between tradition and modernity. The serif heading emphasizes the classic and timeless aspect of the brand, while the sans-serif font can be applied to the secondary elements for a contemporary touch.