The Challenge

The Bentham Science Publishers website lacked a coherent flow, discouraging user engagement. I was tasked with redesigning the landing page for a more intuitive browsing experience.

The Redesign

As the UX/UI designer, I spearheaded a comprehensive website redesign by implementing key enhancements for optimal user experience.

Strategically restructured the navigation bar, prioritizing important pages and minimizing cognitive overload. The header was revamped to feature impactful CTAs, guiding users to crucial actions. In response to diverse user needs, I reorganized the information architecture, customizing and grouping pages for effortless navigation.

A redesigned footer improved intuitiveness by organizing links into relevant groups. The latest articles section now offers a sneak peek into content, fostering user engagement. Additionally, I transformed the conventional list of topics into a visually appealing format, enhancing overall user interaction and making content discovery more enjoyable.

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