To onboard a new insurance product at YuLife, that will provide a salary for your family for some time in case of worst happens. I sketch a few ideas about the "ongoing" theme. After a few rounds and brainstorming with designers and artists, I imagined a building house could be a good metaphor (and not so unfortunate) to give this feeling.

Sketch

I like to see the evolution of concepts for the same idea. This work requires a united effort and brainstorming from the design lead, other designers, and “external opinion” from colleagues from different areas.

With the final illustration approved, it’s time to animate. Even before starting, I double-checked the requirements for the Lottie files, such as dimensions, size, constraints, etc., with development. After being animated and exported to development, I added the After Effects files to our library of animations.

Motion graphics