Pay it Forward [Fertility Foundation]

The Pay It Forward Fertility Foundation was created to give hope to people who want to build a family. This non-profit organization helps people of various circumstances afford fertility treatments hat are not covered by health insurance. A logo for a company of this nature should inspire confidence and have a calming influence. I created a gentle blue and beige logo with a hidden heart sign. Soft, rounded and giving hope to people to overcome their family problems.