KFC - The crispiest chicken in the universe

On 22. September 2022, the NASA mission (DART) took place, the main goal of which was the impact of the probe on the surface of the moon Dimorfos. This experiment had to verify whether it is possible to deflect asteroids and meteorites from a collision course with the Earth in this way. NASA released the last 30 seconds before the probe hit the moon.

The closer the probe got to the moon, the more its surface resembled the texture of fried KFC chicken. And thats how we got The crispiest chicken in the universe - KFC

Created at Wiktor Leo Burnett

Creative Director: Martin Motáček

Ideamaker & Copywriter: Ladislav Macko

Motion & Design: Richard Sokol

Account Manager: Denis Kostelanský

Original footage from NASA