Almeida & Torinno Advocacia
The greatest challenge in a visual identity project is to embody the essence of the brand, striking a balance between the aesthetic appeal required by the client, the target audience, and the attributes that define the project.
Almeida & Torinno Advocacia is a law firm operating in business law, prioritizing exclusivity, sophistication, and client privacy. These elements played a pivotal role in establishing the foundation for the development of the visual identity.
The solution for crafting a cohesive project was to commence the process with a brand concept inspired by the graphic representation of a key and lock, symbolizing the two names that characterize the firm. The logo, patterns, colors, language—every aspect was meticulously developed with this direction in mind. The result is a conservative yet robust design that distinguishes the brand from others, adding value and fostering trust between the service provider and the target audience.
