Closing the gap in smartwatch experiences

Story: boAt, India’s favorite audio & wearables brand, wanted to give their “Crest” app a distinctive overhaul. Their users faced confusing navigation, hidden features, and a lack of engagement. Enter Onething Design!

Challenges we tackled

Discovering hidden gems: Revamped the app’s architecture to elevate underused watch features like personalised reminders, DIY watch faces, and detailed fitness insights.

Fitness, fun for all: Gamified the experience with leaderboards and “My Buddies” to turn fitness into a social adventure.

Modern, yet ‘boAt’: Streamlined the UI while preserving the brand’s unique visual language.

We created a streamlined, engaging app that unlocks the full potential of boAt wearables. Users can crush their fitness goals, connect with friends, and express their personal style, all in one place.

Check out the full case study on our website (boAt Crest)!

#UXDesign #UIDesign #MobileApp #Fitness #Gaming #boAt #OneThingDesign