Elle & Alix - Branding

Elle & Alix, a luxury silk bedding company, had recently launched their product, but lacked grounding in their branding and image. Working with the NightKap agency, we created a brand style guide, and worked with their web designers to implement it across all channels.

Working from the established Campaign Style Guide, a Valentine's Day iteration was developed and executed. I also directed a photoshoot to refresh their product images for use online and in print.