Click Start – Brand Guidelines & Design System
What is Click Start?
Click Start is a new creative digital programme designed to help you pursue a new career. You'll develop next-level skills in digital marketing, UI/UX design and web development to build a portfolio that showcases your new abilities.
I decided to make a promo website about the Click Start program to share my experience and thoughts that might be helpful for passionate and dedicated future learners.
Branding Assets
Branding assets are the cornerstone of a company's identity, conveying its values, personality, and vision to the world. Consistent and cohesive branding assets not only establish brand recognition but also build trust and loyalty among customers, ultimately driving long-term success and growth.
Design Components
I transformed an 'arrow click pointer' brand mark into a consistent graphic component, and the colour palette revolves around British Blue (neutral and colourblind friendly) with opposite Vibrant Lime and classic B/W.
Following Accessibility & Emphatic guidelines known as Human Centred Design, I created the Branding Assets for digital platforms such as websites (desktop + mobile responsive) and social media.
Visual Content
The Click Start Digital Training program is tailored for young individuals in education or post-graduation. Therefore, I carefully selected relevant photo images to establish a connection between the brand and its target audience.
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Your feedback and appreciation are always welcome. ❤️
Check the fully completed case study on Behance!
Contact me:
✉️ email: fiona.bui.uk@gmail.com
📮 telegram: @fionabui
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