Hot As Hell

Hot As Hell is a fictional pizza company I created and designed a logo for, with mockups to display how their logo can be used on various products.

I came up with the name Hot as Hell to be a more provocative take on modern pizza companies to push the limits and think outside the (pizza) box. To accompany the name I designed a graphic logo of a dragon with its tongue sticking out, however, I replaced its tongue with a slice of pizza to help keep the graphic on theme a bit more. I kept the graphic extremely flat and simple for marketing and printing purposes.