Apvest Bento

During our brand strategy with Aptvest, it became evident that Aptvest had a high value of serving their investors and the communities they invested in. The idea of servant leader was one of the drivers we used to explore the new logo. Early in the process, we experimented with incorporating star and compass motifs, alongside their initials, to establish a distinctive emblem. The concept of a north star or guiding star strongly resonated with Aptvest. The end result was an abstracted lettermark with a star cleverly placed at the mark's center.

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