About the Brand

Based in the vibrant cities of New York, London, and Paris, Collins isn't simply a modeling agency; it's a powerhouse dedicated to unwaveringly supporting and guiding models toward realizing their highest potential. Their unique fusion of passion and professionalism crafts exclusive opportunities, ensuring that each model's journey is a meaningful progression toward achieving success in the competitive world of modeling.

The Logo

The choice of a serif font for the logo captures the essence of professionalism, cleanliness, and elegance, reflecting Collins' personality perfectly. Employing uppercase letters exudes strength and power, making it an impactful logo for a brand aiming to carve its own place in the competitive modeling industry.

The Brand Mark

The brand mark was designed to embody Collins' unique identity, acting as a distinctive and signature-like extension of the brand. Its minimal design makes it effortlessly identifiable and highly memorable, ensuring it remains recognizable even when scaled down in size. This meticulous crafting guarantees that the brand mark stands out prominently, reflecting Collins' essence and leaving a lasting impression on its audience.

The Color Palette

Our goal was to curate a color palette embodying minimalism and modernity while evoking professionalism and empowerment. With just three colors, we achieved this balance: black denoting elegance, power, and sophistication; white representing purity, modernity, and cleanliness; and a subtle touch of light blue to instill a sense of approachability and trust.

The Typography

Collins' typography incorporates a duo of sans-serif fonts, a popular pairing within the modeling industry. This selection was influenced by the presence of the logo's serif font, aiming for a harmonious aesthetic. By introducing sans-serif fonts, the brand achieves a sense of simplicity, minimalism, and modern flair, enhancing its professional image.

The Tone of Voice

• Refined

We speak with the eloquence of timeless beauty, capturing the essence of sophistication in every word. With a touch of poise and an eye for detail, our tone reflects the epitome of class and style.

• Empowering

Our tone roars with the confidence of a lioness, celebrating individuality and embracing diversity. We speak with the fervor of champions, inspiring each soul to embrace their unique beauty and potential.

• Authentic

We speak from the heart, embracing imperfections as the true essence of beauty. With a tone that's raw and real, we celebrate diversity and individuality, nurturing an environment where uniqueness flourishes.

• Confident

We exude a tone that's bold and unapologetic, championing the power of self-assurance. With each word, we amplify the strength and beauty that radiate from within.

The Tagline

Where potential meets possibility.

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