Evaluating an existing brand.
Embarking on a transformative journey with Jewell Moore,
After initial discovery sessions with the brand founders of Jewell Moore we developed the "Accountants With Heart" ethos to drive the direction of brand evolution. Before jumping in and changing the logo and visual identity I conducted a thorough evaluation to determine how aligned the existing visual id is with the this direction.
In summary, the current logo and color palette stand out as robust components of the existing branding, demonstrating a reasonably good alignment with the evolving brand direction. The highlighted issues can be addressed and rectified with strategic adjustments. Therefore, the recommendation is to progress with three potential broad compass directions. The initial option is rooted in the existing logo and color palette, while the subsequent two explore fresh, innovative directions.
Hit L to share some love.
Below is the accounts with heart ethos that I developed for the brand.
Accountants With Heart
We are not like any other accountants you’ve worked with. We are experienced enthusiastic entrepreneurs that also happen to be chartered accountants. We have a passion for helping others to achieve their goals, a genuine desire to see our clients succeed, and an unshakable belief that our expertise can make a meaningful difference.
We are creative thinkers, unafraid to venture beyond conventional boundaries to craft distinctive solutions tailored to our clients’ unique needs. We place high value on relationship and are passionately professional.
We uphold the highest ethical standards in everything we do. Our unwavering integrity ensures that our clients’ financial interests are protected, and our actions are beyond reproach. We believe that success is about more than numbers.
