Louisville Golf Collective & Craft Brewery

I designed and developed a brand from scratch. I decided to design a fictional golf brand that incorporates a craft brewery that specializes in bourban located in Louisville Kentucky (since Louisville is known for the bourban). I also incorporated several brand assets used throughout the brand collateral to maintain consistency, more specifically a line work drawing of the George Rogers Clark Memorial Bridge that runs over the Ohio River. I thought it was important to incorporate a known recognizable geographical landmark of Louisville.

I designed a full brand identity package along with supporting marketing/brand collateral:

-Letterhead

-Business card

-Envelope

-Informational print flyer

-Company uniform-Company merch

- 3 digital advertisements (different formats, sizes, and information)

-vehicle wrap.