Penta | New Brand Cards & Packaging

Throughout 2022, I had the privilege of being a member of the exceptional Brand team at Penta. As a dedicated Brand Designer, I worked with the Brand Lead, actively contributing to discussions shaping the future direction of our brand. Additionally, I brought my creative vision to life by conceptualizing and executing designs for cards and packaging that aligned seamlessly with the renewed Penta identity.Together, we embarked on a comprehensive rebranding initiative aimed at revitalizing Penta's image and distinguishing it in a competitive market.

Drawing inspiration from the agency's illustrations and the innovative brand style they developed, I took the lead in translating these concepts into tangible visual elements.

The collaboration between Cresci's Agency and Penta resulted in a comprehensive overhaul of the Penta brand identity. This encompassed the creation of a fresh logo, a vibrant color palette, and distinctive typography, crafted through a harmonious partnership between Cresci Agency and the Penta Team.