BMW i8 Roadster / CGI Automotive Rendering

The challenge of automotive rendering. Scorching heat and remote locations pose challenges for production? Not with CGI! We developed a futuristic landscape that matches the innovative character of the BMW i8 Roadster. Reduced to the essentials to guarantee maximum attention for the vehicle.

Based on an agency briefing, we started with the revision and integration of the supplied 3D data of the BMW i8 Roadster. The aim of the artwork was to create a minimalist salt desert that provides space for the speed of the roadster.

We combined 3D scans of surfaces and structures with real images to generate the most realistic scenery possible. During an appointment on site, we were able to get an idea of the real paint finish of the BMW i8 Roadster. This enabled us to simulate it optimally in the 3D program.

Anyone who has ever organized a vehicle shoot somewhere in the sticks knows how much effort and budget this plan involves. All those who have not yet experienced this can certainly imagine it. Luckily, thanks to CGI, we can offer a more flexible and cost-efficient solution. The image resolution of the subsequent large-scale use at MUC airport was child's play thanks to 3D rendering.

Our work was so inspiring that it became the motif for the BMW i8 Roadster market launch. We are still proud of it today.