Behealthy - Brand Book and UX/UI design
Hello friends!!!
Today we would like to share the branding idea for BeHealthy, a smart device that tracks sleep and meditation, which was not easy. Our challenge was translating the company's technological sophistication and core values into a compelling brand identity and differentiating it in a competitive marketplace. We needed to resonate with consumers looking to improve the quality of their sleep and meditation while effectively communicating the sophisticated technology.
Creating a brand identity that exudes sophistication, modernity, and calmness, we designed the logo, color palette, typography, and visual elements. The website design showcased the features and benefits of the device clearly and intuitively.
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