Freshi homepage

At the heart of Freshi's philosophy lies a commitment to local sourcing and seasonal produce. By partnering with local farmers and producers, Freshi reduces the carbon footprint associated with long-distance transportation and supports the local economy. This focus on sustainability extends to the brand's messaging, which encourages consumers to make informed choices about their food purchases and embrace the concept of eating with the seasons.

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Freshi is an online supermarket concept that has served as the canvas for my UX/UI exploration. After a long time spent researching, benchmarking and wireframing, I finally got to spent some time designing and I have loved everything Figma so far. The homepage was my first space to experiment with several Figma functionalities, explored frames and components and some basic interaction with carousels. Can't wait to do more!