Sly Fox Brewing Beer Packaging Design

It’s December and cuddle season is upon us! Sly Fox Brewing Co just dropped the perfect winter variety pack to keep you cozy through this winter season. They bundled 4 beers that pair perfectly with a snowy walk, a fireside cuddle or a holiday party. Meet Bundled Up, your next 12 pack of 12 oz cans you have to try!  For the packaging design we wanted the branding to tell a story.

The cozy cabin invites you in as you feel the warmth of the fire. The art direction allowed for a winter snow scene illustrated with various textured brushes in Procreate. Packaging work includes illustration, typography, layout & graphic design as well as branding design and prepress. 

The lettering Bundled Up by Jeremy Friend adds an additional playful vibe as you stay comfy in your winter jacket. Thank you Sly Fox Brewing Co for this fun creative opportunity to design the packaging and a few labels inside!

Hoot Design Studio

Illustration • Branding • Label & Packaging Design

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Email: Jen@hootdesignstudio.com