Downtown Overland Park Branding

DESIGNING A MORE DISTINCTIVE

DOWNTOWN OVERLAND PARK.

Downtown Overland Park has played a pivotal role in the metro’s heritage for over a century. In more recent years, the city has seen tremendous growth, revitalization and modernization. MBB was tasked with celebrating this transformation by creating a brand identity as vibrant as the area itself.

AN IDEA BEGINS TO TAKE FLIGHT.

Within the research phase of the project, we quickly identified several things that make Downtown OP tick – beyond just its signature clock tower. It’s hard to envision today, but decades ago the area was home to an airfield. You’ll see it represented in Thompson Park, where a rooftop airplane sculpture covers a stage where musicians and artists gather regularly.

MAKING DOWNTOWN OP’S MARK.

The MBB team explored a variety of thematics, but always came back to the idea of the brand’s aviation heritage. It gave the brand a story – an opportunity to invite people to discover more about what makes Downtown OP such a unique and inviting area. We paired an unfolded paper airplane mark with a bold brand color palette and modern fonts to match.