Parrot Distilling Brandmark Illustrated by Steven Noble

Parrot Distilling & Co commissioned Steven Noble to create their new brandmark. This new and distinctive illustrated logo, rendered in the woodcut engraving style, includes a winged mascot called the Master Distiller which was the best way to bring in an old-world brand that would bring on a sense of nostalgia.  Mixed with the typography and Burnt Orange and Navy with touches of copper Parrot Distilling Co was born. This winged brand asset would mythically carry old world recipes for crafting the best Australian Gin. With a wisp of juniper in his beak from Orange NSW and a wink in his eye, The Master Distiller reminds a new generation of what a true tonic should taste like.This branding execution has been a highly successful, with the brand already soaring to International heights for distribution in the Europe and the United States.