Arbutus Greenway

BRAND DESIGN | WAYFINDING | SIGNAGE | ICONOGRAPHY

The Arbutus Greenway is a new urban park in Vancouver, BC which runs along an old railway known as the Arbutus Corridor. The park is currently under development and is set to feature biking and walking trails, mountain viewpoints, and more. The objective of this project was to develop the branding system and environmental wayfinding for the park. The brand design is made up of a topographic map design to represent the mountains surrounding the city of Vancouver.