Orm | Streetwear Brand | Logo & Visual Identity Design
Orm Branding Design
I present to your attention the design of the brand of street casual wear "Orm" which means "snake" in Swedish.
"Orm" positions itself as a brand of stylish casual streetwear that allows you to create your own unique ensembles, demonstrating your taste and style to everyone around you, as well as emphasizing your individuality, because you are the artist of your life!
This brand embodies strength, elegance and originality, combining the art of designer clothing with the daring spirit of street culture.
About the Logo:
The brand's color palette combines muted tones and deep hues, emphasizing Orm's elegance and style. Like the scales of a snake, it creates a play of shadows and shades, which allows it to fit perfectly into the wild world around it. Like the people in the concrete jungle. And also the colors are chosen in such a way that buyers can combine them with each other, creating unique and harmonious looks for every day. The color palette is a reflection of the multifaceted faces of customers and the company's dedication to style.
The brand name "Orm" is an image of snake scales, symbolizing change, strength and elegance. The scales are a protective layer, but also reflect the beauty and uniqueness of every moment. It seems to be a metaphor for clothes: it emphasizes your personality and protects your style.
The geometric shapes and lines of the scales create a harmonious and modern design that embodies boldness and sophistication at the same time. Every detail of the brand name is crafted with love and attention to detail, embodying the Orm philosophy.
