Aldermont - Easter Campaign
Managed to judge the placement of the aperture just right so
that the egg popped out to give the chick a little belly🐣
A playfully sweet & creative marketing campaign
When specialist insurers Aldermont secured their position as a recommended supplier for LawNet (a network of legal firms), they wanted to introduce themselves to the network in a unique way.
Collaborating closely with Aldermont, Reynolds Press crafted a direct mail marketing campaign, using branded chocolate Easter eggs as the centerpiece.
These playful yet professional designs, tailored for both existing and potential clients, made a striking impact. The campaign's success was evident through heightened social media attention and positive feedback, resulting in a notable surge in leads, meeting Aldermont's objectives effectively.