Cali Sober - Brand identity & Packaging

Cali Sober is balancing the laid-back lifestyle of California with bold late-80s

& early noughties nostalgia while also reflecting the product inside the cans -

a THC infused mocktail for party people who wants all of the fun, but none

of the hangover.

The brand identity for Cali Sober was created together with Amadeus Malmen of Serious Business & the founder of the company, Flip Croft-Caderao. Flip have a long career with experience from the advertising industry as well as launching similar brands in the booming cannabis market in the US.