Kiss my Face

Kiss my Face was one of the early entries into the natural beauty care category. As the natural beauty care category has evolved with a larger consumer base so has the growth- with new brands and increased competition. As with any legacy brand a degree of evolution is required. We were asked to assess the existing brand assets and determine where the greatest visual equities resided. With any brand renovation a careful balance is required, retain the strongest assets (familiar to the current customer), maybe with a few tweaks, but offer enough "newness" to attract a potential new consumer.