Sogrape

Sogrape is the largest winery in Portugal with an interest in expanding their reach into the US, mid-priced wine market. We were asked to explore a number of possible positioning strategies in order to better understand the consumer and the market drivers that would resonate with these consumers. Three distinct brand positions/stories were developed and against these, a range of name and package designs were created for consumer testing. Below is a small collection of the work completed..