Zuora Rebrand + Case Study
Zuora’s previous brand did not reflect its forward-thinking nature and future goals. After more than a decade in business, Zuora was ready to expand its reach and needed a brand that would position it as the only choice for enterprises working to build, run, or grow a subscription solution in its industry.
Step 1: Brand Strategy
As Zuora entered its next phase, there were specific misconceptions and shifts to manage. Also, the previous Zuora brand was used inconsistently by internal teams, leading to a fractured brand experience externally.
In addition to the brand attributes — Progressive, Focused, and Sincere — it was clear that Zuora is built on enabling customers to uplevel and transform their businesses. We needed the brand to convey Zuora’s trustworthy nature and supportive, cheerleading spirit that enables clients to achieve their next level and bring Zuora’s differentiators into focus, allowing for complete control of its category. Zuora’s expertise, passion, and community are its key high-level differentiators.
Click here to check out the full project.
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