Summary

Jago Amal is a feature introduced by Jago to enable people to donate to causes. In this project, I helped with designing the experience of this feature by proposing to have a Landing page (which got implemented).

Some interesting challenges and considerations are:

• How might we present this feature as more than just "money-oriented" and "transactional activities"? (we don't want an "Ok, I have donated, I am done")

• How might we help users feel like they have done something (and there's a continuity to it)?

Of course, we can always deliver the MVP and just throw a button for people to donate, but let's make a product that actually has a continuity to it and is expandable ✌️

In the future, I hope to be able to infuse a more "emotional" -side to this feature (perhaps a Tree? to tell them that they helped to build a forest of kindness?). But we'll see!

Interested in hearing more?

You can contact me: monicanatsh@gmail.com