Crank Out Logo

The startup that almost was. Based in Miami, the logo and color choices are meant to evoke the spirit of the vibrant city.

The teeth on a crank double as the rays of the sun. Being a technology company, the sun's surface references a button; don't you just want to press it? You know you do.

The pictorial would serve as a favicon on a marketing website. In applications, it could serve as the link to a menu or home screen.

The wordmark is inspired by Miami Vice and Art Deco. Had the project continued, I would have expanded the arm on the T in the word `Out`. Alas, she was not meant to be. What would you change?

¡azúcar!