Hotel in Ashkelon
The key to relaxation
Project to develop a logo and corporate identity for the chain of Israeli hotels Tamara.
Task
Develop a corporate identity for hotels that reflects the meaning of the name Tamara, which in Hebrew means date palm - a symbol of beauty and fertility.
Solution
We decided to combine the image of a key and a date palm, talking about openness to beauty and prosperity.
Proposal to the client in the first submission
In each conceptual branding proposal, we create 2-4 concepts for the client to choose from. This time we offered 4 design concepts on a given topic.
