Wags 2 Whiskers is an upmarket pet grooming, boarding and daycare centre in California, USA.

We've been tasked to help create a distinct illustration style that captures they're dynamic, fun and caring approach towards your best furry friends.

As the name suggests, Wags (Dog) and Whiskers (Cat) will be the two main characters guiding you through all customer touchpoints, and social platforms.

Wags Character

Wags Character Sketches

Character development sketches & explorations

Whiskers Character

Whiskers Character Sketches

Character development sketches & explorations

Services & General Iconography