Growing Tree

It is my kids' school, so it was an honor to work with this lovely team. Concept and whole strategic work were a challenge because of the expectation and the school's image which needed to project a mature look and feel for the institution.

Concept

One of the most pivotal moments in an individual's life is their formative stage during the early years. With this understanding as our foundation, we've crafted the concept of 'Growing in Values,' centered around the metaphor of an implicit tree that grows and ascends. Rather than following a straight path, it ebbs and unfolds, and in its negative space, it seeks the wings of a dove taking flight—a symbol of faith and peace. In the upper right corner, we feature the Bible, which serves as the core of our teachings, and methodology, as well as our source of knowledge and learning.

As the school continues to expand its academic offerings and welcomes students across additional grade levels, there arises a need for a refined and sophisticated representation of its brand. The aim is to cultivate a formal and elegant image that not only mirrors the institution's growth but also reshapes its overall identity.

As the school continues to expand its academic offerings and welcomes students across additional grade levels, there arises a need for a refined and sophisticated representation of its brand. The aim is to cultivate a formal and elegant image that not only mirrors the institution's growth but also reshapes its overall identity.

The objective extends beyond the immediate student body, as the school aspires to attract alumni who will become valuable members of the broader school community. In this pursuit, a meticulously crafted logo project serves as the visual embodiment of the institution's evolving character, appealing to both prospective students and fostering a sense of pride among former graduates who remain integral to the school's legacy.

Old and competitors

Early concepts