Insurance up-sell for a bike-sharing service
During some recent free time, I explored how the rental or hire industry could increase the sign-ups for theft or other insurance during checkout flows. Here's some of my thinking from a couple of hours.
I gave myself a fictional brief to increase the number of users opting for theft insurance while using a bike hire app. [Fake] usability testing revealed that riders often overlooked the insurance option, leading to a target of approximately 20% of riders adding theft insurance.
