Odraz

Bohemian Czechoslovakia crystal has long been a prestigious brand in the world. Odraz is a sales agent positioned in the high-end luxury segment. 

Odraz means reflection in Czech. We were asked to develop a brand identity based on the sparkling beauty of crystal products. Simultaneously conveying the longstanding tradition, the sophistication in every corner of the handmade product, yet still looks high-class and luxurious.